Insights & Stories

The ACMOBOOK
Journal

Talent trends, event insights, industry stories and behind-the-scenes from India's premier experience company.

Latest Articles

Showing 12 articles
Talent

How to Choose the Perfect Keynote Speaker for Your Corporate Event

Selecting a keynote speaker is one of the most impactful decisions for any corporate event. Here's our definitive guide to making the right choice.

P
Priya Kapoor
Mar 10, 2025
5 min
Events

7 Wedding Entertainment Trends Taking Over India in 2025

From Bollywood celebrity performances to immersive dance experiences — discover what's defining luxury weddings this year.

N
Neha Singh
Mar 7, 2025
6 min
Luxury

Inside India's Most Exclusive Private Concert Experience

We took 50 VIP guests on a once-in-a-lifetime evening — here's an exclusive behind-the-scenes look at how we made it happen.

R
Rohan Mehta
Mar 3, 2025
7 min
Celebrity

Celebrity Brand Endorsements: What Works in 2025

The rules of celebrity marketing have changed. Authenticity, alignment and audience trust now matter more than ever. Here's what brands need to know.

A
Arjun Sharma
Feb 28, 2025
8 min
Tips & Guides

The Ultimate Corporate Event Planning Checklist

Planning a corporate gala or awards night? Our comprehensive checklist covers every detail — from venue to talent to post-event follow-up.

N
Neha Singh
Feb 22, 2025
10 min
Talent

Rising Stars: 10 Emerging Artists to Watch in 2025

These are the performers, speakers and creators making waves right now — and why booking them today will be a decision you won't regret.

P
Priya Kapoor
Feb 18, 2025
6 min
Industry

How India's Event Industry Grew 40% in One Year

A deep dive into the numbers, trends and forces driving India's extraordinary event industry boom — and where the biggest opportunities lie ahead.

A
Arjun Sharma
Feb 14, 2025
9 min
Events

Behind the Scenes: Planning a 1,000-Guest Corporate Gala

Our team reveals what goes into producing a world-class corporate gala — from the first client brief to the final standing ovation.

R
Rohan Mehta
Feb 10, 2025
7 min
Tips & Guides

How to Brief a Talent Agency: The Complete Guide

Getting the most from your talent booking starts with an exceptional brief. Here's exactly what to include — and what most clients forget.

P
Priya Kapoor
Feb 5, 2025
5 min
Luxury

The New Face of Luxury: Why Experiences Beat Things

India's ultra-affluent are shifting spend from material goods to extraordinary experiences. Here's how brands and event planners should respond.

A
Arjun Sharma
Jan 30, 2025
6 min
Celebrity

5 Things You Need to Know Before Booking a Bollywood Star

Celebrity bookings have unique requirements, timelines and expectations. Our team shares what every client should know before signing a contract.

P
Priya Kapoor
Jan 25, 2025
6 min
Talent

DJs vs Live Bands: Which is Right for Your Event?

One of the most common questions from our clients — and the answer is more nuanced than you might think. Here's our definitive take.

R
Rohan Mehta
Jan 20, 2025
4 min
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